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Digital engineering, AI and automation

We build the systems behind your next big move.

Custom AI solutions, messaging integrations, SaaS platforms, websites and the technology that keeps them running. Designed around your business. Built to work together.

Have something specific in mind? Send us a message

Illustrative system view

01AI systems & assistants

Make yourbusiness moreintelligent.

Assistants that answer from your approved documents, cite where the answer came from, and hand anything complex to a person.

  1. 1Visitor opens the assistant
  2. 2Asks a real question
  3. 3Assistant checks approved pages
  4. 4Answers with the detail that matters
  5. 5Cites the source and offers next steps
ashby-university.example/postgraduate

Concept illustration · fictional names and sample data

02Messaging & conversations

Meet customerswhere theyalready are.

WhatsApp, Instagram, Messenger and website chat connected to workflows that reply, qualify and route — with a person one tap away. Built on each platform's official API.

  1. 1Customer sends a message
  2. 2Automation understands and qualifies it
  3. 3Enquiry lands in your dashboard
  4. 4The right person is notified

Illustrative interface, not an official app screen · fictional names and sample data

03SaaS & custom applications

Your product idea.Built into areal platform.

Dashboards, workspaces, roles, billing and admin tools — a complete application, from a focused MVP to a multi-tenant platform.

  1. 1Workspace and live metrics
  2. 2Records your team works on
  3. 3Detail views, actions and mobile access
app.fieldbase.example/jobs

Concept illustration · fictional names and sample data

04Websites

Websites thatdo more thanlook good.

Fast, accessible sites with a clear message and a clear next step, designed once and composed for every screen.

  1. 1Designed for the big screen
  2. 2Recomposed for tablet and phone

Concept illustration · fictional names and sample data

05Business software & integration

One connected system.Built around you.

Website, AI assistant, messaging, CRM, database, notifications and the servers underneath — designed to pass information to each other so nobody copies it by hand. Select any part to see what it connects to.

Customer-facingCore systemsFoundation

Select any part of the system

CRM & internal app

Where your team manages customers, orders and work.

Connects to
Why the connection matters
It's the hub. Everything customer-facing writes to it, and everything automated reads from it.
Related service: SaaS & custom applications

06What we manage

Built is justthe beginning.

After launch we can keep the systems we agreed to support reliable, secure, updated and ready to evolve.

Why it matters. Software drifts. Libraries age, browsers change and small bugs pile up until something breaks at a bad moment.

  • Application maintenance
  • Bug fixes and troubleshooting
  • Dependency and compatibility updates
  • Performance improvements
  • Feature updates under an agreed scope
  • Application health checks
status.fieldbase.example

Example status view, not a live system · fictional names and sample data

Scope, response times, support hours, any uptime commitments and third-party costs are agreed in each service contract. Round-the-clock cover is only included when it is part of that agreement.

07Industries

Different industries.Technology that fits.

Education & universities

Thousands of students ask the same questions at the same time of year, and the answers live across dozens of pages and offices.

  • Admissions assistants
  • Student-support chatbots
  • Course and programme information
  • University website development
  • Student portals
  • Internal administrative tools

AI systems & assistants, Websites, SaaS & custom applications

Discuss a project like this

Professional services

Your expertise is the product, so every hour spent on scheduling, intake and searching old files is an hour not billed.

  • Lead-capture websites
  • Client enquiry automation
  • Appointment scheduling
  • Internal workflow applications
  • AI knowledge assistants

Websites, Messaging & conversations, AI systems & assistants

Discuss a project like this

Growing businesses

The tools that got you here — inboxes, spreadsheets, a basic site — start to slow everyone down as the team grows.

  • Business websites
  • Process automation
  • AI assistants
  • Custom internal tools
  • Connected software systems

Websites, Business software & integration, AI systems & assistants

Discuss a project like this

Product concepts for each sector, not past client projects. All industries

08Our approach

Understand the problem.Then build it properly.

A typical project moves through six stages. Small projects move through them in days; larger platforms revisit them with every release.

  1. 1

    Discover

    We learn how your business actually works and what is getting in the way, before talking about technology.

  2. 2

    Define

    We agree on scope, requirements and what success looks like, in writing and in plain language.

  3. 3

    Design

    We shape the experience and the architecture together, so you see how it will work before it is built.

  4. 4

    Build

    We build in small increments you can review, and test with your real workflows and data.

  5. 5

    Deploy

    We release carefully, with monitoring, rollback plans and handover documentation.

  6. 6

    Support

    Where agreed, we stay on to maintain, improve and extend what we launched together.

Demonstrations

Concepts you can explore today.

These are concept demonstrations built to show how our solutions work, not client projects. Published case studies will appear here as projects go live.
  • Concept demo

    Admissions assistant

    AI assistant

    Challenge

    Prospective students ask the same 200 questions across email, chat and phone during intake season.

    Approach

    An assistant that answers from the published prospectus and fee pages, cites its source, and hands complex cases to the admissions team.

    • Retrieval over approved documents
    • Website widget
    • Human handoff
    See it in action
  • Concept demo

    Enquiry router

    Messaging automation

    Challenge

    WhatsApp and Instagram enquiries sit unanswered over weekends and get lost between staff phones.

    Approach

    Official-API messaging that replies instantly, qualifies the request, books a call and logs everything to the CRM.

    • WhatsApp Business Platform
    • CRM sync
    • Scheduling
    See it in action
  • Concept demo

    Operations dashboard

    Data & analytics

    Challenge

    Weekly numbers are assembled by hand from three systems and are out of date by Monday afternoon.

    Approach

    A pipeline that pulls from each system nightly and a dashboard with the five numbers that matter.

    • Data pipeline
    • Dashboard
    • Automated weekly report
    See it in action

You bring the challenge.We'll build the system.

Whether you're launching a new product, automating customer conversations, connecting existing tools or maintaining the technology you already rely on, let's work out the right next step.

  • Free, no obligation
  • 30 minutes, video or phone
  • Reply by email to confirm a time